My Expert Midwife

A collection of pre, post-natal and baby products designed to tackle taboos around pregnancy, childbirth and motherhood.

A collection of pre, post-natal and baby products designed to tackle taboos around pregnancy, childbirth and motherhood.

Brief

My Expert Midwife came to Clearsilver in 2014 with a product range which aimed to transform pre and post-natal care for new and expectant mums. With no resource to implement the concept, the co-founders required full-service support for everything from a brand identity, PR strategy, copywriting for both the website and product packaging to social media, design and fulfilment.

Strategy

Fast forward three years and My Expert Midwife was born, with an end-to-end marketing proposition developed and delivered by Clearsilver. Demonstrating full-service at its finest the team’s communications support included consumer research and planning, design, SEO and digital, branding, PR, social media and event delivery.

Results

From the launch of My Expert Midwife in 2017, Clearsilver has helped to deliver a multi-award-winning brand including ‘e-commerce company of the year’ 2018.

As well as winning awards, we’ve grown a social media community in excess of 50,000 followers, delivered over £2m worth of PR coverage in national and specialist media in just 12 months, returned exceptional ROAS across digital advertising, as well as managing and executing the delivery of two major baby exhibitions in the UK and Ireland.

Services:

PR & Events

Design, Branding & Brand Identity

Digital

Social Media

Site:

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My Expert Midwife was born, with an end-to-end marketing proposition developed and delivered by Clearsilver. My Expert Midwife came to Clearsilver in 2014 with a product range Demonstrating full-service at its finest the team’s communications support It aimed to transform pre and post-natal care for new and expectant mums. the co-founders required full-service support a brand identity, PR strategy, copywriting for both the website and product packaging to social media, design. Delivered over £2m worth of PR coverage in national and specialist media in just 12 months. Managed and executed the delivery of two major baby exhibitions in the UK and Ireland. consumer research and planning, design, SEO and digital, branding, PR, social media and event delivery. eturned exceptional ROAS across digital advertising. Winning awards, we’ve grown a social media community in excess of 50,000 followers,

Next Case Study: Leeds City Council - One Adoption

“To the amazing team at Clearsilver, where would we be without you? From the very beginning you had belief in us, you guided us and mentored us. Most importantly, you gave us such belief and an amazing brand.”

Lesley Gilchrist & Claire Charlton, Co-Founders - My Expert Midwife

Contact Us

We are based in the iconic Tetley building (once-famous as the headquarters of the Tetley Brewery) in Leeds, West Yorkshire. Why not give us a call or pop into The Tetley for a cuppa and a chat? (Our treat!)

Email us:

hello@clearsilver.co.uk

Call us:

+44 (0)113 307 5900

Visit us:

3rd Floor,

The Tetley,

Hunslet Road,

Leeds,

LS10 1JQ

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