Primary School Website & Brand Kit Refresh
Brief
Headlands J, I & N School is a welcoming Church of England primary school in the town of Liversedge, and is a Kirklees Local Authority school. Despite its welcoming environment and extensive outdoor areas, the school faced a visibility challenge: from the roadside, families simply couldn’t see the wealth of outdoor green space, its thriving Forest School provision or the newly-built on-site nursery that truly set Headlands apart.
Clearsilver’s creative-led brief was clear: modernise the school’s website, make its distinctive offering more visible, and celebrate its inclusive ethos and Christian values. Ultimately, the new website should increase awareness of the school, strengthen the school’s presence within the local community, and support with pupil recruitment.
Strategy
We began by consulting closely with the school’s senior leadership team and conducting a site visit at the school. Immersing ourselves in the school’s day-to-day environment allowed us to understand its values, its ambitions, and the unique elements that needed to shine through.
Working with the existing logo, we refined and strengthened key aspects of the visual identity to create a cohesive, contemporary look and feel across all communications. This included:
- Developing a brand style sheet for consistent usage
- Designing new letterhead
- Creating a set of bespoke child-friendly illustrations to help strengthen the school’s identity and love of nature
These elements formed the foundation for a warm, engaging and instantly recognisable brand presence.
We also recommended a full new imagery portfolio, to fully capture the diverse learning, happy children and excellent facilities at Headlands.
Our photographer spent a full day in school, documenting:
- Classroom learning across the curriculum
- The new school library
- The outdoor facilities and hugely popular forest school in action
- The nurturing Early Years environment
- Staff headshot images
- And, of course, Headlands’ beloved school dog, Benji
Using this creative-led approach, we designed and developed a modern, intuitive website that brings the school’s story to life. The new site includes user-friendly navigation and language/accessibility for parents and carers, so it’s inclusive for the whole school community.
Results
The new website gives Headlands J, I & N School a digital home that truly reflects who they are: an inclusive, nurturing, and inspiring learning community who are rooted in Christian values.
The refreshed visual identity, new imagery and modern site design have strengthened the school’s presence within the local community. Prospective families can now visualise what makes Headlands so special, long before they even step through the gates in person.
Feedback from both staff and parents has been overwhelmingly positive. The new custom WordPress website has empowered the school team to manage content and imagery quickly and easily, ensuring information stays fresh, relevant and engaging for families.
We’re incredibly proud of the creative, user-friendly website we’ve delivered for Headlands J, I & N School, and we look forward to continuing to support their wonderful school community.
