A Voice for a Growing Academy Trust That Still Sounds Like Each School
Services
Site
Brief
Emmaus Catholic Academy Trust runs 38 Catholic primary and secondary schools across Greater Manchester and is on course to reach 67 by 2030. Each school that joins brings its own history and its own way of talking about itself, so the trust wanted one shared voice in place before that growth arrived, and a public profile ready for the policy moments shaping the sector.
Strategy
Over four months we delivered a tone of voice guide and a suite of key messages that express Catholic identity confidently while speaking warmly to families of every faith and none. We refreshed the priority website pages and created social media templates and Mission Ambassador guides so every school could tell the story itself. Emmaus had invested in inclusion well before policy caught up, so we built a thought leadership and media campaign for the chief executive around the government’s SEND reform consultation.
Results
The trust’s LinkedIn posts had typically drawn single-figure engagement. The articles we wrote with the chief executive pulled close to 70 engagements, from trust leaders, headteachers and senior sector figures. When the King’s Speech confirmed SEND reform, Emmaus was already a credible voice in the debate.
Read more about our work with Emmaus CAT here
