Academy Marketing Strategy & Launch

Dixons Academies Trust

Services

Design, Websites, Branding

Site

Brief

The team at Dixons Academies Trust first came to Clearsilver in 2016, looking for support in launching a new through school – Dixons Trinity Chapeltown – in Leeds.

Strategy

We supported the Dixons Trinity Chapeltown team with marketing the school to the local area, finding the most effective way to let the target audience in Chapeltown – parents and grandparents of pre-school children – know about the new addition.

Results

As well as a carefully designed direct mail-drop to homes and nurseries in the vicinity, we arranged presentations in the local children’s centres and media interviews for the newly appointed headteacher in regional print, TV, radio and online media. The launch was a success, and we’ve been delighted to have a close working relationship with Dixons Academies Trust ever since.

Success Story

“Working with Clearsilver genuinely feels like having an extension of our own team. Their creativity, reliability, and attention to detail shine through in everything they do – and they always go above and beyond to make sure every project lands perfectly. It’s a partnership built on trust, collaboration, and shared standards. Clearsilver understand who we are, how we work, and what we need, and that makes all the difference.”

Abi Leung, Head of Communications

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