Academy Trust Brand Identity & Website
Services
Brief
St Margaret Clitherow Catholic Academy Trust required a brand identity, brand guidelines and a new website to be the virtual face of the newly formed, 17-strong Trust. As a Catholic academy, the new identity needed to replicate those values as well as be innovative and engaging to reflect the professional and ambitious nature of the Trust.
Strategy
The Trust was open about wanting to do things differently and being determined to make a real and enduring difference to children’s lives. Following a series of stakeholder workshops and independent research Clearsilver commissioned stunning photography and created a clear copy style and fresh tone of voice. The new, innovative identity and website solution launched in October 2020.
Results
The website outlines the Trust’s vision and values, its beliefs, and the opportunities available to support and join the Trust. With Covid-19 restrictions making it difficult for the public to experience the Trust directly – and with this being key for current and prospective parents – the new imagery and video reflects a typical day-in-the-life at one of the Trust’s schools.
